Cut flowers Travelog

Visit to a Flower Farm in France

Field of jasmine. Photo:

Did you know that it takes nearly 1,000 jasmine flowers and 12 roses to produce one 30 ml bottle of Chanel No. 5 perfume? And that most of the flowers used are harvested in Grasse, in the south of France, known as the perfume capital of the world? 

I’ve actually been there and visited one of the flower farms: Domaine de Manon in the village of Placassier, now part of the city of Grasse. 

Sign at the gate. Photo:

It was a fascinating tour, but not what I expected. Somehow, I imagined endless fields of flowers, like the fields of lavender I had seen in other parts of Provence in early July. For that, though, I would have to have visited in May, when the roses were in flower … and on a good day, when a lot of the blooms spring from bud to bloom. Because, after all, the fields aren’t there for tourists to gawk at: those flowers are harvested as quickly as possible after they open. So most of the time, if the field is managed correctly, it’s only going to be dotted with pink and even then, only very early in the morning!

Harvesting starts at the crack of dawn and ends before noon. Photo:

Plus, I visited in mid-October. That’s not rose season (although we did find a single off-season rose in bloom), but rather jasmine season, and towards the end of jasmine season at that. So, the plants were only lightly dotted with flowers. Even so, when I visited, a half a dozen women were bending over, hard at work harvesting the white flowers.

And yes, you can breathe in their heady fragrance them before you even reach the field… if you get there early in the day. The flowers actually open at night and their fragrance fades as the sun becomes more intense. We arrived juste before 9 a.m.: early enough!

A Visit

Carole Bianalana. Photo:

We were met by the site’s manager, Carole Biancalana, who explained the history of perfume and of her family’s farm, founded by her grandparents in the 1930s. She then took us out into the fields and gave us baskets. Yes, she put us to work harvesting jasmine flowers! It turns out I’m not very good at it. We probably picked for 10 minutes and I had fewer blossoms in my basket than most of the others in my group. My excuse is that I was also taking pictures!

Baskets quickly fill with jasmine flowers. Photo:

The flowers aren’t kept around long: they’re too ephemeral! By noon, they’re sent off to a factory in town where they will be turned into “absolute,” the concentrated fragrance used in perfumes.

Afterwards, our group moved on to the farmhouse and its outbuildings where we were treated to samples of a drink made from rose petals and could buy souvenirs, including rose and jasmine jellies, perfumed candles, cards with pressed flowers and much more.

Due to an exclusive agreement, all the flowers produced at the Domaine de Manon go to the perfumer Dior. They produce three types. Provence rose (Rosa × centifolia), Spanish jasmine (Jasminum grandiflorum) and tuberose (Polianthes tuberosa), which Dior uses for various perfumes. 

Provence rose (Rosa × centifolia). Photo: R.P. Braun, Wikimedia Commons

The Provence rose is a shrub rose with numerous small leaflets (after all, centifolia means one hundred leaves) and very double, highly scented flowers … of which, as mentioned, we saw only one bloom. 

Spanish jasmine (Jasminum grandiflorum). Photo: Poniol60, Wikimedia Commons

Spanish jasmine, actually not native to Spain, but rather Arabia, South Asia and Northeast Africa, is a climbing shrub here kept pruned into mounded bushes. The small, white, star-shaped, intensely scented flowers, pinkish underneath, spring from red buds and are borne in open clusters at the ends of the stems. 

Earlier in the fall, you can see—and smell!—tuberoses (Polianthes tuberosa) in bloom. Photo: Sengai Podhuvan, Wikimedia Commons

There wasn’t much to see of the tuberoses, which are bulbs and whose yellowing leaves were clearly well into their dormant period at the time of our tour. 

The Fragonard perfume factory in Grasse. Photo: Photo:

Later in the day, we went on to visit the Fragonard perfume factory in Grasse and its perfume museum to learn about how flowers are turned into perfume … and to purchase perfume to bring home with us (my wife likes Soleil). But it was the flower farm that I best loved.

If You Want to Visit

There are tours of the Domaine de Manon on Tuesdays at 9 a.m. from early May to early June (Provence rose season) and in August, September and October (jasmine season). Groups can visit by appointment only. For information, go to the Domaine de Manon website or write

Garden writer and blogger, author of 65 gardening books, lecturer and communicator, the Laidback Gardener, Larry Hodgson, passed away in October 2022. Known for his great generosity, his thoroughness and his sense of humor, he reached several generations of amateur and professional gardeners over his 40-year career. Thanks to his son, Mathieu Hodgson, and a team of contributors, will continue its mission of demystifying gardening and making it more accessible to all.

4 comments on “Visit to a Flower Farm in France

  1. I have a Spanish Jasmine which is very old, and it is in vine form. How and when can I prune it to have shorter branches? I brought it from Greece and keep indoors in winter and outside in summer.

  2. Dana Moll

    Hey everyone!

    It was truly fascinating, although different from what I had imagined. Instead of vast fields of flowers like lavender, the farm was meticulously managed, with the flowers harvested quickly after they bloomed. When I visited in mid-October, it was jasmine season, and although the plants were lightly dotted with flowers, the fragrance was simply intoxicating.

    After the harvest, the flowers are quickly sent to a nearby factory to be turned into the concentrated fragrance used in perfumes. We also had the chance to visit the farmhouse, where we sampled a drink made from rose petals and could purchase souvenirs like rose and jasmine jellies.

    Later in the day, we visited the Fragonard perfume factory and museum in Grasse to learn more about the perfume-making process. However, it was the flower farm that stole my heart.

    Has anyone else visited a flower farm or had a unique fragrance-related experience? I’d love to hear your stories!

  3. would love to visit in the Spring! Thanks for sharing 🙂

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