By Frank Hamilton
Gardening is a hobby that many enjoy, so it’s no wonder that there are so many resources available to gardeners online and offline. But if you want to start your own gardening blog, then you might be surprised just how easy it actually is to do. Hence, here’s how to write a gardening blog and make it visible on Google.
#1. Do Your Research
First and foremost, you need to do your research to understand how Google works. As a gardener, you might already know all you could know about gardening. But as a blogger, you are just starting out. That’s why it’s a good idea to read a bit about blogging as a whole and maybe even find other gardening blogs you enjoy that could be a blueprint for your own blog.
#2. Prepare Well
Before you launch your blog and start creating content for it, you need to prepare as much as possible. Think about all of these:
- Choose the right platform for your blog. It has to be secure and comfortable for you to use. You could even post on social media.
- Decide which niche you will write in. Gardening is a broad topic, so it’s best to decide what you want to focus on beforehand. Likewise, do some keyword research.
- Identify your audience and how you will reach it. Create profiles for your readers that will help you promote your blog more effectively.
- Set guidelines for yourself so that you are consistent with your content. Think about content formats and quality as well as your posting schedule.
#3. Choose Your Voice and Image
One very important thing you should always remember is that you should be authentic with your blog. Regina Bell, an expert from the writing services reviews site Writing Judge, says, “There are so many other blogs out there and numerous textbooks on gardening. What makes you different? You need to choose your distinctive voice and image that will help you run a personal, authentic gardening blog.”
#4. Create High-Quality Content
Once you set up your blog, you will be able to start creating high-quality content as soon as possible. Follow the guidelines you have set for yourself to be consistent and always aim to provide value. Remember to stay relevant (e.g., focus on seasonal topics but also year-round content). Also, consider creating a lot of content on a single topic—this will help you establish your blog in a very specific niche.
#5. Optimize Your Content
Optimizing your content is probably just as important as making sure that it is valuable. Here are some tips on how to optimize your content:
- Use the keywords you chose. Try to diversify them and use different types of keywords, but also focus on one or two of them most of the time. Add keywords to your post titles, headings, and URLs.
- Write meta descriptions for your web pages and use meta tags.
- Optimize your images by using Alt tags among other things.
#6. Proofread and Edit
Before posting your content, always make sure to proofread and edit it. Joshua Sharpe, an expert from the custom writing reviews site Best Writers Online, explains, “You need to show that your content is factually accurate to be an authority in your niche. Moreover, you need to show that you are literate, so check that you don’t make any grammar, spelling, and other mistakes.”
#7. Develop Your Link Profile
Your link profile is an important part of search engine optimization (SEO) which helps you get your content to show up in search results. To develop your link profile, add links to different pieces of content on your blog, so that when someone finished reading one post, they might click on a link and read another one. Also, look for ways to get backlinks to your blog (e.g., guest blog on other gardening blogs and websites).
#8. Make Your Blog Mobile-Friendly
Almost everyone uses mobile devices nowadays, so you would be missing out on a huge segment of your audience if you never make your blog mobile friendly. Luckily, optimizing for mobile is relatively easy and you will likely have a feature for that on the platform you chose for your blog. If you chose to post on social media, you don’t have to worry about that much except for maybe adjusting your images to fit better.
#9. Interact With Your Audience
To grow your blog, you will need to find readers who will want to come back again and again. That’s why you should definitely interact with your audience by asking readers to leave comments and share your content on social media. Likewise, it’s a good idea to open a separate social media account where you can promote your blog and maybe even start an email newsletter to notify your readers when you publish new content.
#10. Don’t Be a Slave to Your Blog
Last but not least, don’t be a slave to your blog. Of course, you need to be consistent to grow it and to make it move up in search results. However, your blog should be something you enjoy doing, and if you stress about it too much, it can no longer be enjoyable. If you feel stressed or burned out, take a break and come back when you feel inspired and motivated again. Loyal readers will understand your decision.
At the end of the day, you can’t be certain that your gardening blog will be successful. But if you are starting it as a hobby, then you shouldn’t worry about it so much. Just make sure that you are following the best practices outlined in this article and you will be on your way to creating a great gardening blog.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.