Fruit trees and small fruits Gardening

Strawberries for the Ultra-Rich

Omakase strawberry. Photo: Oishii

If you’re often disappointed with store-bought strawberries, with a taste more tart than sweet, generally harvested before their time and shipped in from faraway places so that they are already in decline before they even hit the supermarket shelf, try an “Omakase” berry. Carefully grown under perfect conditions without the use of pesticides, hand-harvested and served mere hours later, this giant strawberry of Japanese origin is now available year-round in the best New York City restaurants at fantastic prices: up to $50 US for a single strawberry. Of course, since the meal they accompany is in the $300 to $400 range, that might not seem quite as steep.

Individually gift-wrapped Kotoka strawberry. Photo: Instagram/@emi12.10

Similar giant strawberries, called “Kotoka,” sell in individual gift boxes in Hong Kong for 168 Hong Kong dollars and are flown in daily from Nara, Japan.

Omakase strawberry at various stages of growth. Photo: Oishii

Developed in Japan, where they’re no cheaper, these specially hybridized strawberries are juicy, aromatic, marvelously textured and sweeter than regular strawberries. The “Omakase” berry (the one served in New York) is grown by a New Jersey-based company called Oishii and raised in a warehouse under carefully controlled conditions. Each berry is meticulously measured before harvesting to have a brix level of 13 to 14 (brix is a measure of sweetness). In comparison, the average supermarket strawberry offers only 5 to 6 brix. Coloration must be perfect: red and glossy. No white base for these beauties!

You can save by preordering and picking up the berries yourself. Photo: Oishii

If you’re concerned about the price, you can save big bucks by not buying the berries in a top-end restaurant. You can, indeed, get 8 berries, carefully wrapped for the same $50 by pre-ordering from Oishii. Of course, you then have to go to New York City to pick them up at the designated place and time. These strawberries wait for no one! 

Can Grow Your Own?

Are you kidding? Do you honestly think that anyone is offering plants or seeds of plants that produce $50 strawberries to home gardeners? They’re exclusive and carefully controlled, certainly not shared with us ordinary mortals. Even Hiroki Koga, Japan-born CEO of Oishii, had to negotiate for years to gain the right to grow these precious plants outside of Japan.

Photo accompanying giant Japanese strawberry seeds. Caveat emptor! Photo:

Of course, you can find all sorts of companies offering “Giant Japanese Strawberries” on eBay and similar sites, always accompanied by delightfully Photoshopped pictures, but you’d just be wasting your money. Often the seeds produce weeds, not even ordinary strawberry plants, let alone quality ones! 

Maybe one day you’ll be able to grow your own, but in the meantime, add the price of a plane ticket to New York City, Hong Kong or Japan to the cost of the fruit if you want to try one of these tasty beauties!

Garden writer and blogger, author of 65 gardening books, lecturer and communicator, the Laidback Gardener, Larry Hodgson, passed away in October 2022. Known for his great generosity, his thoroughness and his sense of humor, he reached several generations of amateur and professional gardeners over his 40-year career. Thanks to his son, Mathieu Hodgson, and a team of contributors, will continue its mission of demystifying gardening and making it more accessible to all.

4 comments on “Strawberries for the Ultra-Rich

  1. Serious question, what happens if you buy one of these from Oishii and take the seeds off the the strawberry and plant them?

    • The originals are F1 hybrids and have hybrid vigor. Their seeds will simply give plants of lesser quality, but should still give good results.

      • April 2022, I planted some seeds collected from Oishii strawberries a friend had brought for dinner. Grown outside in pot, in NYC. Definitely vigorous growers, a lot of vegetative growth and lots of runners this past summer. Late January this year, I was surprised to see some blooms, the plants were still outside (!). Inside now, under light, hand pollinating and curious to see what the fruits will look/taste like.

  2. Mine are better. duh.

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